'Rainbow Rangers' to Find New Spark in the Toy Aisle

KIDdesigns is on board for youth electronics including headphones, a wearable communication device, a microphone and a sing-along boombox. Basic Fun! has signed on to create a line of novelty toys under its Mash’ems banner, including recreations of the series' main characters and a sparkly rendition of Kalia.

“KIDdesigns is the industry leader in youth electronics, bringing interactive electronic toys to kids that combine state-of-the-art technology with old-fashioned fun, and Basic Fun! is a proven leader in the collectibles market,” says Lloyd Mintz, senior vice president, global licensing, Genius Brands. “Both companies will deliver innovative and exciting products that kids will love and their parents can trust; we are excited that they are joining our outstanding lineup of partners to deliver a diverse range of branded products that will engage fans of ‘Rainbow Rangers’ beyond the screen.”