The initiative, already live in Italy and Russia and starting in France and Poland later this month, has landed in the U.K., thanks to official media partner Magic Star, Sony Music U.K., supporting the contest with a dedicated digital campaign on social media.
Through May 30, children all over the U.K. have the chance to win prizes by recording a video while performing a cover of their favorite “44 Cats” song with the support of their parents. All the details to join the contest are available on “44 Cats’” official website.
The winner of the contest will receive an exclusive “44 Cats” large plush, while many other prizes are up for grabs for participants ranking up to number 10, sponsored by the exclusive U.K. toy distributor SISO Toys.
In addition to the Meow Let’s Sing initiative, Magic Star Sony Music U.K.also released “44 Cats – The Album” on all streaming platforms, featuring all the songs from the cartoon.
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