Following the announcement that The Brilliant World of Tom Gates has been commissioned as a Sky Original kids’ series, TG Entertainment has announced it has appointed The Point.1888 as the U.K. licensing agent for the brand.
"All the activity around Tom Gates in early 2021 means the launch of a licensing program couldn’t be more timely,” says Liz Keynes, commercial director, TG Entertainment. “Centered around everyday life, this fun and funny unisex brand connects ‘brilliantly’ with children and offers stand-out opportunities for partnering on unique and creative brand activations.”
Celebrating its 10th anniversary next year, the Tom Gates series of books published by Scholastic has sold more than 11 million copies in 44 languages. The new 2D/stop-motion and live-action TV series presented by author Liz Pichon will follow a modular, mixed-media magazine format, bringing Tom’s antics to life for 6-12-year-olds as he navigates the trials and tribulations of his world.
“I am delighted that The Point.1888 has been appointed as brand licensing agent, and I can’t wait to start working with them on ideas to take Tom’s world off the page and inspire even more children to pick up pens, pencils and paintbrushes and explore their own creativity,” says Pichon, the creator of the book series.
Making its debut on Sky Kids U.K. in the U.K. and ROI in early 2021, the launch of the TV series will coincide with the 10th anniversary of the first book and the publication of the 18th book in the series – Tom Gates Ten Tremendous Tales.
Tom Gates' brand licensing will focus on encouraging children to get creative through illustration, music and doodling.
“We’re thrilled to be working with Liz and TG Entertainment on this exciting brand licensing program,” says Janine Richmond, senior commercial manager, The Point.1888. “Liz puts so much focus and energy into bringing the ‘World of Tom Gates’ to life as evidenced by her incredible creativity during events, signings, festivals and more. It’s time to bring a bit more fun into children’s lives, and we can’t wait for Tom Gates to do just that.”
The Point.1888 has already begun its brand immersion phase, which will then be followed by further research and competitor analysis before the team dives in to engage with their network of retail and licensee contacts.