Pocket.watch Appoints Agent for Global Markets

Children’s media brand Pocket.watch has tapped Centa IP as its licensing agent for the U.K., Ireland, Australia and New Zealand to help expand its Ryan’s World campaign.

License Global

October 18, 2018

1 Min Read

Following the launch of Ryan’s World and various other initiatives for Pocket.watch partners, expanding programs globally will be the key focus of the partnership.

“With the massive success in the U.S. market, Pocket.watch recognized the need to extend the line globally so that kids around the world can take part in the fun that is Ryan’s World,” says Stone Newman, chief revenue officer, Pocket.watch. “We are proud to have Centa IP as a partner in our international efforts for Ryan’s World and the Pocket.watch portfolio.”

Centa has already brought various partners on board, including Vivid (toys), Cooneen (underwear and nightwear) and Ultimate Source (games and proprietary products). Other partners include HeadStart (toys in Australia), Planet Fun (New Zealand), Caprice and Hot Springs (apparel), Showtime Attractions (costume characters), Five Mile (publishing) and Bensons (carnival).

“We are beyond thrilled to be working with Stone and the Pocket.watch team on their portfolio, and on Ryan’s World,” says Gail Mitchell, chief executive officer, Centa IP. “This is where kids are playing, and we are looking forward to seeing the incredible U.S. results replicated in our international markets.”

Ryan’s World initial ranges will debut in time for Christmas.

Read more about:

Centa IPPocket.watch

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like