Pinterest and Chefclub Partner to Launch Prime Cooking Shows

Food entertainment studio continues U.S. expansion with five new original shows.
License Global

October 11, 2022

Signature Chefclub dishes.
Signature Chefclub dishes.Chefclub

Pinterest and

Chefclub

have collaborated to announce a strategic partnership to develop innovative food content. As part of the partnership, Chefclub is creating a cooking series for Pinterest, with initial programming launching this month. 

“Pinterest aims to collaborate with the most innovative creators and partners in order to always offer the most inspiring content to Pinterest users across the globe,” says Johan Gipch, head of creator partnerships, Pinterest France. “In that context, we are thrilled to announce the launch of these five new original shows produced by our long-time partner, Chefclub. As always, Chefclub innovates in the cooking content landscape by designing creative, entertaining and educational content perfectly in line with Pinterest’s DNA.” 

In “The Party Table,” audiences will find inspiration for themed parties.  

The “Everything Must Go” series embraces upcycle culture with one objective: zero-waste. Each episode showcases one ingredient used in multiple ways to

reduce waste.  

For lovers of technology, hacks and tricks to take the most pin-able pictures, Chefclub presents “Do It For The Pin.” 

Chefclub also takes the kitchen into the wild with its outdoor cooking show, “Far From the Kitchen.” Last, a modern-day cooking show where guests get to win money by guessing the ingredients of Michelin-starred dishes keeps audiences on the edge of their seats in “What’s in My Plate.”  

“We’re thrilled to partner with Pinterest and to put our studio at the forefront of cooking show productions,” says Thomas Lang, co-founder, chief executive officer, Chefclub. “The innovative concepts we bring to life with this partnership come to enlarge our catalog, push the boundaries of cooking shows on social media and bring new original content to the highly demanding audience of the platform.”

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