In 2015, the Baby Shark song was launched on YouTube, with the property gathering rapid momentum and reaching a collective 2.9 billion viewers to become the 9th most watched video in the platform’s history.
is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” said Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “Our outstanding creative teams are moving fast to get more
product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”
has captured the imagination of millions of fans around the world, so it’s no surprise
“We are really excited to be partnering with Nickelodeon to co-produce our first television series about Baby Shark and look forward to bringing our characters from the screen into the real world,” said Min Seok Kim, CEO, SmartStudy.
Viacom Nickelodeon also announced a progressive partnership with Pocket.watch today to expand the licensing program of Ryan’s World.
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