Pinkfong’s Baby Shark Gets Spin-off Series

SmartStudy, the global entertainment brand behind Pinkfong’s Baby Shark, has signed a deal with the Viacom Nickelodeon company to bring a new animated series based on the breakout sensation with Viacom Nickelodeon managing worldwide licensing, bar Asia.

In 2015, the Baby Shark song was launched on YouTube, with the property gathering rapid momentum and reaching a collective 2.9 billion viewers to become the 9^th most watched video in the platform’s history.

“Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world,” said Pam Kaufman, president, Viacom Nickelodeon Consumer Products. “Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”

“Baby Shark has captured the imagination of millions of fans around the world, so it’s no surprise it’s one of the top 10 most-viewed videos on YouTube ever,” said Ramsey Naito, executive vice president, Nickelodeon Animation. “At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”

“We are really excited to be partnering with Nickelodeon to co-produce our first television series about Baby Shark and look forward to bringing our characters from the screen into the real world,” said Min Seok Kim, CEO, SmartStudy.

Viacom Nickelodeon also announced a progressive partnership with Pocket.watch today to expand the licensing program of Ryan’s World.