NBCUniversal officially launched its entry into the streaming content space with the debut of Peacock on July 15. The news of the subscription service’s successwas revealed in the UBS Global TMT Virtual Investor Conference on Dec. 8.
Executives predict that by the end of 2024, the service will have up to 35 million subscribers.
“The momentum just continues in a very strong linear way,” says Jeff Shell chief executive officer, NBCUniversal. “And we don’t have any of our strong programming yet. So we get ‘The Office’ exclusively on January 1, which is one of Netflix’s top shows. If you try to watch ‘The Office’ on Netflix right now, pretty hard to find it. But despite the fact that they’re making it harder to find, it’s still, particularly amongst people under the age of 34, is a top show.”
In April, the service had a limited launch, but the full included more than 13,000hours of content available to its free and premium subscribers. Peacock offers three tiers for subscribers including:
- an ad-supported free tier;
- an ad-supported premium tier for $4.99/month; and
- an ad-free version of the premium tier for $9.99/month.
NBCUniversal’s platform comes programmed with content from the company’s portfolio of entertainment companies and new partners. Content comes from studios and television stations, including the U.S.A. Network, Fox, Universal Pictures, Sky, Comcast, DreamWorks, Focus Features, Illumination andViacomCBS
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