Media I.M., 0+ Media Strike ‘Sunny Bunnies’ Deal

Media I.M. has closed a three-year multimedia deal with 0+ Media for its global preschool series “Sunny Bunnies.” Under the deal, 0+ Media has secured the licensing and merchandising rights for “Sunny Bunnies” across all the main categories of consumer products, including toys, publishing, apparel, accessories and back-to-school ranges. 

The company has also acquired the rights to the first four seasons of TV series “Sunny Bunnies” for distribution across its networks in Russia and the CIS territories. The shows will be aired across the Russian family pay-TV channels Moolt, Ani, Mama and Multimusic, and will be available on the Moolt SVOD digital app.

"Russia has certainly been in our sights for a while now, as we have watched its YouTube audience grow hugely over the last two years,” says Gavin Metcalfe, brand licensing director, Media I.M. “Most recently, with views increasing by 75 percent in the last quarter alone, the appetite is certainly there, so it’s great to now be partnering with 0+ Media, their enthusiasm, expertise and local-market knowledge to drive a successful licensing strategy for ‘Sunny Bunnies’ through this year and beyond.”

The “Sunny Bunnies” licensing and merchandise strategy continues to roll out across the world. The 0+ Media deal follows the appointment of Asiana Licensing to manage “Sunny Bunnies’” rights in South Korea in the wake of a deal with Disney Channel Korea last October. Meanwhile, toy manufacturer Posh Paws has developed a range of feature plush toys in three sizes featuring the “Sunny Bunnies” characters Turbo, Big Boo, Iris, Shiny and Hopper. The Posh Paws deal covers all territories in Europe and the Middle East excluding France, where Gipsy is the plush partner.  

“Having all the tools of popularization and very strong belief in ‘Sunny Bunnies.’ we are thrilled and excited to start our partnership together for Russia and CIS,” says Valentina Kursanova, director, licensing and business development, Media I.M. “Nowadays, when TV-viewing is growing, it is a very good time to launch the brand-new show on our TV-channels. We plan on launching the series on the screens from the end of April, and the licensing program will follow right away.”