‘Masha’ Inks CP Deals for North America

Animaccord has announced a slew of “Masha and the Bear” licensing deals across the publishing, costumes and party supplies categories.

May 8, 2019

The deal includes various consumer product partnerships with Canadian and U.S. companies. Agreements include:

Phidal for a series of English-language books, puzzle books, a bubble magnet book, bath time books and other publishing deals;
Penguin Random House for Spanish-language story books, activity books, coloring books, educational books, novelty books and compiling books;
Palamon for children and adult costumes; and
Shindigz for branded plates, cake suppliers, danglers, centerpieces, photo booths, yard signs, cut-outs, personalized table overlays and personalized candy.

“Masha and the Bear” has continued to ink far-reaching licensing deals across the globe. Animaccord’s animated series has also

in Asia, the Middle East and Europe.