The deal includes various consumer product partnerships with Canadian and U.S. companies. Agreements include:
- Phidal for a series of English-language books, puzzle books, a bubble magnet book, bath time books and other publishing deals;
- Penguin Random House for Spanish-language story books, activity books, coloring books, educational books, novelty books and compiling books;
- Palamon for children and adult costumes; and
- Shindigz for branded plates, cake suppliers, danglers, centerpieces, photo booths, yard signs, cut-outs, personalized table overlays and personalized candy.
“Masha and the Bear” has continued to ink far-reaching licensing deals across the globe. Animaccord’s animated series has also signed with partners in Asia, the Middle East and Europe.