LMI Secures Poetic Brands x ‘The Day Henry Met’ Deal

Licensing Management International (LMI) has signed a new deal with the apparel licensee Poetic Brands. The deal includes a range of children’s apparel, outerwear and swimwear, nightwear and essentials based on the children’s series, “The Day Henry Met.”

“We are delighted to have secured the first of many licensing partners with Poetic Brands and we can’t wait to see ‘The Day Henry Met’ available in selected retailers in time for Christmas,” says Andrew Maconie, chief executive officer and owner, LMI.

The team at LMI has been appointed as the licensing agent for the U.K. and Eire and are currently further identifying and planning brand partnerships.