Kiddinx Appoints Brand-Ward to Boost 'Bibi & Tina'

Brand-Ward will develop and execute a strategy to take "Bibi & Tina" to a global audience.

February 13, 2021

Kiddinx Media, the owner of German evergreen properties "Benjamin the Elephant" and "Bibi Blocksberg" and a leading distribution and marketing company for children's audio plays and books, children's music, animated films and apps, has announced that it has appointed Brand-Ward

Services, the licensing agency and consultancy founded by Jean-Philippe Randisi and Trudi Hayward, to develop and execute a strategy taking its brand "Bibi & Tina" to a global audience.

"Quietly and discreetly, Kiddinx has created over the last decades a number of gems for children with an incredibly enduring success," says Randisi. "' Bibi & Tina' is a favorite brand for kids there, and we are delighted to help Kiddinx fulfill their ambition of making it part of kids' lives not just in Germany but around the world."

Brand-Ward

helps kids' IP owners develop their business globally, combining brand, distribution and merchandising strategies and expertise. "Bibi & Tina" started as a radio play spin-off of Bibi Blocksberg,

then turned into a TV series on ZDF and a whole range of audiovisual productions. The brand is celebrating its 30th anniversary in 2021, and Kiddinx has launched the 100th episode of the radio play in January.

"Internationalization has become a priority for our brands," says Holger Küchler, managing director, Kiddinx. "We are pleased that we have found a committed and professional partner in Brand-Ward who will be accompanying us on this journey to bring a smile to every child's face."

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