ITV's "This Morning" Brands Products

ITV Studios Global Entertainment has launched cookware, soft furnishings and gardening products based on its flagship daytime show, "This Morning." The products have been produced by partners Meyer, Turner Bianca and Thompson & Morgan.

"'This Morning' connects with more than a million viewers every morning with lifestyle features which have a strong emphasis on 'making life a little easier,'" says Lee Bartlett, managing director at ITV Studios. "Extending this much-loved brand into products that consumers can take into their own homes will help do just that. We are introducing consumers to a range of beautifully designed and easy to use products, which offer everything they would expect from the This Morning brand."

Under the Prestige label, Meyer has created cookware and kitchen products branded This Morning by Prestige including non-stick aluminum cookware, anodized cookware, home bakeware, oven dishes and a pressure cooker. It will be available in September at major retailers, including Debenhams' 135 stores. 

Turner Bianca has worked with This Morning to create soft furnishings under the Catherine Lansfield label, including duvet covers, curtains, cushions and runners. The This Morning soft furnishing range will also be available in Debenhams beginning February 2011. 

Thompson & Morgan's This Morning Patio Kit provides what's needed to grow vegetables, fruit or create a flower display and is available at thompson-morgan.com