Mediaset will also serve as Hasbro’s exclusive licensing agent for merchandise in the Italian market related to these five flagship programs. The licensing deal will also cover Hasbro’s Monopoly, Trivial Pursuit and Littlest Pet Shop brands.
“Mediaset is Italy’s leading media group and the perfect strategic partner for us in this key territory,” Hasbro Studios president Stephen Davis says. “We look forward to a long and productive relationship.”
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