Hasbro Details ‘Peppa Pig’ 10th Anniversary Plans

Hasbro has shared details of its 10th anniversary celebrations for “Peppa Pig” in the U.S., which in February 2021, will mark a decade since the preschool show first aired on the Nick Jr. channel to American audiences.

Hasbro is honoring the brand milestone with a yearlong pipeline of new content, a new Hasbro toy line coming in the fall and a full roster of marketing activations, brand collaborations and promotions that will delight fans of all ages across the country.

The 10th anniversary celebrations kick off on March 1 with “Best Of” episodes of “Peppa Pig” airing Monday-Thursday on Nickelodeon. The week will conclude Friday, March 5 at 8 a.m. ET with an all-new four-part special from season nine that sees Peppa and her family going on an American road trip.

The 10th anniversary is inspiring new product launches for the U.S. consumer products program including a collaboration with Reebok, which will see a limited-edition Reebok x Peppa collection featuring five footwear SKUs for toddlers and preschoolers set for release in early 2021.

Following the success of its “Peppa Pig” boots, outerwear and accessories for kids line, launched last year in select territories including the U.S., Hunter will debut a new collection in fall 2021 for the back-to-school season. These latest deals follow close behind a recent partnership with Urban Outfitters in the U.S. for the brand’s first teen collection of apparel and accessories, which featured artwork from “Peppa’s” debut music album release.

Four new publishing titles inspired by the U.S. special episodes will also be released in summer 2021. Book title formats will include pop-up, sticker and storybooks featuring iconic American locations.

The anniversary will also be celebrated with the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives including National Jump in Muddy Puddles Day on April 1, “Peppa Pig” Birthday Parties and Playdates with The Little Gym and a yearlong campaign with The Muddy Puddles Project, including the Mess Fest event.

“We’re incredibly excited to be celebrating 10 years of ‘Peppa Pig’ in the U.S.,” says Joan Grasso, vice president, consumer products, North America, Hasbro. “Reaching this milestone cements ‘Peppa’s’ evergreen status and unlocks some exciting opportunities with new trend-led partners targeting multiple demographics that reflect the maturity of the brand.”