Genius Brands Funds 'Rainbow Rangers' Initiatives 2

Genius Brands has raised $4.5 million toward its convertible debt, money that will be used toward the company’s preschool property “Rainbow Rangers.”

License Global

August 23, 2018

1 Min Read

“Our ‘Rainbow Rangers’ property is poised to become a widely recognized and beloved kids brand – both on screen and on shelves, as we have the support of the #1 rated kids’ network, Nickelodeon’s Nick Jr., and top licensors, like Mattel, ready to unleash product into the consumer market,” says Andy Heyward, chairman and chief executive officer, Genius Brands. “We are thrilled that a former top banker and prominent executive such as Robert Wolf shares our enthusiasm for our company and one of our marquee properties, and chose to lead our latest funding round.”

The funding round was led by Robert Wolf of 32 ventures.

“Rainbow Rangers” is set to debut on Nick Jr. Nov. 5. Genius has signed more than twenty partners for the property including Mattel for Master Toy Partner, Gershwin Entertainment for live touring; Bioworld for bags and backpacks; TASTE Beauty for health and beauty products and more.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like