eOne Fuels Growth for 'Peppa Pig'

The new licensees include:

Colgate-Palmolive for oral care including battery-operated and manual toothbrushes and toothpaste.

Ginsey Home Solutions for soft potty seats and other potty training products.

Give & Go for baked goods featuring house-building and cookie-decorating kits.

Good2Grow for juice beverages in containers with characters toppers.

Johnson & Johnson for Band-Aid bandages.

“‘Peppa Pig’ continues to capture the imagination and affection of kids around the world and we’re excited to patner with these high-profile companies to introduce a wide range of products that will bring Peppa, her family and friends into their daily lives,” says Joan Grasso, senior vice president, licensing, North America, family and brands, eOne.

“Peppa Pig” currently boasts more than 1,000 licensees around the globe and more than 80 in the U.S. alone. The series also airs daily on Nick Jr. in the U.S