“Nearly 70 years after its debut, ‘I Love Lucy’ remains one of television’s most beloved series, and Lucy herself is an iconic character whose antics and ambition have stood the test of time,” says Veronica Hart, executive vice president, global franchise management, CBS. “We are looking forward to working with Desilu, too, to bring Lucy to both longtime and new fans around the world with innovative and stylish new product collections.”
The expanded “I Love Lucy” merchandising program will kick off with new fashion and beauty collaborations in 2020. Cosmetics brand Bésame Cosmetics will launch a new makeup program, while clothing brand Unique Vintage will debut a line of apparel. The collaborations join previous deals for “I Love Lucy” that includean emoji app
and Funko collectables.
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