Chefclub and Samsung TV Launch Channel in France and Switzerland

Deal will allow Chefclub to enter the video-on-demand space.

March 28, 2022

Chefclub

Chefclub, an “eatertainment” digital brand, has entered an agreement with Samsung TV Plus to launch a FAST channel in France and Switzerland. The deal will pave the way for the cooking brand to extend its reach into Advertising-based Video on Demand streaming for the first time.

A standalone, advertiser-supported Chefclub channel is now available on Samsung TV Plus in France and Switzerland. The Chefclub channel was launched in December with 50 hours of existing Chefclub content, with 10 hours of new content to be added every month. Samsung TV Plus is free TV and comes pre-installed on all 2016-2022 Samsung Smart TVs. It is also available for download from the Google Play and Galaxy Store on select Samsung Galaxy smartphones and tablets, offering viewers instant access to Chefclub along with an ever-growing number of free channels across multiple genres including news, sports and entertainment.

"With innovative storytelling, Chefclub has invented a unique and inclusive concept,” says Antoine

Chotard, media business development, Samsung TV Plus France. “Samsung TV Plus is proud to be the launch partner of their new FAST channel and to bring Chefclub's original content to our French and Swiss audiences, directly to Samsung Smart TVs and Samsung Galaxy smartphones with Samsung TV Plus."

“Now in our sixth successful year, Chefclub has ambitious plans to extend our brand and enrich the experiences of our 100 million followers beyond social media,” says Thomas Lang, chief executive officer, and co-founder, Chefclub. “In our home market of France, a dedicated channel on Samsung TV Plus is a great way to further support our successful digital channels and is a testimony to our high-quality production.”