“Sesame Workshop’s mission is to help kids grow smarter, stronger and kinder,” says Whit Higgins, senior vice president, international media and education and distribution, Sesame Workshop. “We are thrilled to team up with CAA-GBG to create unique and powerful ways for fans to engage with the brand in South Korea and Southeast Asia and to further our mission.”
Sesame Street is a place full of laughter and learning that connects with the young and young at heart around the world through the combination of media and Muppets. A place where kids can learn, play, grow
Sesame Street has a long heritage in South Korea, having first been introduced to viewers there in the early 1980s. Today, Sesame Street content enjoys wide distribution in South Korea, including linear distribution on free-to-air broadcaster EBS and on pay-TV through CJE&M as well as non-linear distribution on LG TV+ and Coupang Play. In Southeast Asia, Sesame Street content is available across the region on HBO Asia and in Singapore through a long-term partnership with public broadcaster MediaCorp. Sesame Street content is also distributed via TVRI and Horee in Indonesia and VTV7 in Vietnam.
“Sesame Street continues to be one of the most beloved character brands in the world,” says Elaine Chiu, executive vice president-Asia, CAA-GBG. “We are very pleased to be working with this iconic property and are looking forward to leveraging our expertise and resources to grow the business in exciting new ways in South Korea and Southeast Asia.”
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