announced it has partnered with social commerce platform, Spring, to launch SurvivorStore.net, the go-to destination for branded apparel of the reality show “Survivor.” The announcement comes as the show marks its 25th anniversary, having first launched in September 1997 in Sweden.
“’Survivor’ is a global phenomenon, with huge international audiences from Australia to France, Sweden and the U.S.,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “We are ambitious in our aims to supercharge our e-commerce offerings and with its worldwide fanbase, Survivor is a natural brand to work with in this space.”
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