Acamar Films Taps France Télévision Distribution as French Licensing Agent for ‘Bing’

France Télévision Distribution will be responsible for identifying, forging and maintaining key partnerships with license and retail partners in France.

License Global

January 30, 2023

“Bing” characters. Acamar Films

Acamar Films

has appointed France Télévision Distribution as licensing agent in France for animated pre-school series, “

Bing

.”

The appointment sees the France Télévision Distribution team, led by Aude De La Villarmois, responsible for identifying, forging and maintaining key partnerships with license and retail partners in France to ensure that “Bing” continues its growth across Europe.

“It is fantastic to have France Télévision Distribution as our licensing agent as we look to build ‘Bing’ in the French market,” says Natalie Harvey, executive director, sales, Acamar Films. “We know that ‘Bing’ is going to resonate strongly with French preschoolers and have already seen great results from our initial launch on Okoo’s digital platforms. We are working closely with France Télévision Distribution to ensure the success of ‘Bing’ in this key territory and have awareness campaigns set to roll out across this year.”

“We are delighted to welcome ‘Bing’ in our catalog as it is a universal, educational

and multi-award-winning series that fits perfectly into the Okoo line-up,” says Aude de la Villarmois, licensing director, France Télévision Distribution. “‘Bing’ is already a recognized brand with a proven track record in licensing across multiple territories worldwide. We have great ambitions to accompany Bing’s first steps in France to make the property a key prospect in toys, publishing, clothing and all of the product categories suitable for our young hero to explore.”