WWE Scores Co-Branded Boxer Deal

Range of men’s underwear will feature John Cena, Roman Reigns, Stone Cold Steven Austin and other WWE Superstars.

WWE and Contenders Clothing have joined forces to create an exclusive collection of co-branded boxer briefs, called WWE Contenders Collection.

The new line will include adult- and youth-sized boxer briefs featuring WWE Superstars and Legends–including John Cena, Roman Reigns, AJ Styles and Dean Ambrose as well as WWE Hall of Famers “Macho Man” Randy Savage, Ric Flair and Stone Cold Steve Austin. Additionally, each pair in the collection will feature exclusive packaging and will contain a limited edition collector’s card.

“We’re honored to be making the first deal of this kind with WWE, one of the largest and most respected sports and entertainment brands in the world,” says Jonathan Snyder, chief executive officer, Contenders. “Our brand’s ethos of strength and determination perfectly matches that of the WWE; it was a natural fit and we’re looking forward to sharing this collection with potential retail partners.”

The new WWE Contenders Collection will be available for pre-order at MAGIC, Feb. 21-23, in Las Vegas, Nev.