VF Corp. Names Sportswear President

Brendan Sullivan shifts executive position to lead the apparel company’s growing sportswear division.

VF Corp. has appointed Brendan Sullivan to serve as the president of its sportswear division.

He will succeed Karen Murray, who will become a senior brand advisor to the group.

In his new leadership role, Sullivan will be responsible for the global Nautica brand as well as the Kipling brand in North America.

Sullivan joined VF Corp. in 2007 as vice president of retail services. He also led the direct-to-consumer business for the company’s contemporary and Timberland brands. Later, he focused on the company’s direct-to-consumer European business.

Prior to joining VF Corp., he held various retail roles at companies including the Borders Group and L Brands, where he focused on operations, merchandising and marketing.

“Brendan is a proven leader, with a track record of success in VF and the retail industry,” says Curt Holtz, president, imagewear, jeans and sportswear brands, VF Corp. “He understands the power of the Nautica and Kipling brands, and his experience in today's dynamic in-store and online consumer environment provides him with an ideal skill set to lead and grow VF's sportswear organization.”