Branded apparel, footwear and more will be available in all Target stores beginning in late February.
NORTH AMERICA–The Umbro brand has teamed up with Target to launch a collection of kids’ apparel, equipment and footwear exclusively at the U.S. retailer.
The upcoming line will feature more than 90 pieces of Umbro soccer apparel, footwear and equipment including t-shirts, shorts, jerseys, cleats, shin guards and more.
“We’re always looking to connect with our guests in new and unique ways, and for families and kids, the introduction of Umbro will mean even more reasons to choose Target,” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Soccer is one of the fastest-growing sports in the U.S. and continues to grow in popularity among our guests. As the only mass retailer to sell Umbro, we’re giving more families access to the sport through stylish and affordable apparel and gear.”
Target’s Umbro assortment will be available in late February in-store and online at Target.com.