Actor’s sports nutrition brand Performance Inspired will be featured at UFC facilities and events.
NORTH AMERICA- Mixed martial arts sports league UFC has named Performance Inspired, the sports nutrition brand co-founded by actor Mark Wahlberg, as its Official Sports Supplement.
Performance Inspired’s line of sports nutrition products, including supplement powders and bars, will be available at the UFC Performance Institute in Las Vegas, Nev. at a Performance Inspired Fueling Station for use by UFC athletes.
“The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of our athletes is essential to everything we do,” says Dana White, president, UFC. “That’s why we’re partnering with Mark. The reason he’s been incredibly successful is because he does things the right way, so our fighters know his Performance Inspired products are top quality, natural ingredients, that are safe to use and will help them maximize their own performance.”
The UFC Performance Institute is a state-of-the-art, 30,000 square-foot facility that provides benefits and services to athletes competing under the UFC banner. Equipped with a full-time staff of experts in the fields of strength and conditioning, nutrition and physical therapy, with a focus on providing athletes with performance optimization at no cost.
In addition to product placement at the UFC Performance Institute, Performance Inspired will also have a presence inside UFC’s Octago, on UFC.com and live event programming, as well as being integrated across multiple UFC-based social and digital platforms.
“Inspiring people to be active and healthy is rewarding for me personally and the charity element of our business is an added benefit,” says Wahlberg. “It’s one of the reasons we created Performance Inspired, as it’s all about giving back and helping athletes on any level maximize their true potential. UFC athletes need nutritional support and we’re glad we can fill this necessity.”