UC Davis is leveraging content automation technology from HERO Sports to grow their brand and highlight the success of their sports teams.

License Global

March 7, 2019

1 Min Read

UC Davis is leveraging content automation technology from HERO Sports to grow its brand and highlight the success of its sports teams.

The HERO Sports platform transforms game stats into original content used to engage UC Davis fans and its 25 NCAA sports teams through stories, videos, email, and social media.

“UC Davis Athletics is excited to partner with HERO sports as we seek to grow our brand and communicate the success of our athletic programs,” says Rocko DeLuca, deputy director, athletics, University of California, Davis. “Our women’s basketball team just secured their third straight Big West regular season championship last week. This partnership enables our media relations staff to focus on personal storytelling and creative media while the game previews and results get done in a time efficient manner. We're excited to implement this in baseball and look forward to future collaboration.”

The HERO Sports content automation platform uses game data to create ready-to-publish content. The platform automates routine tasks to free up time for sports information directors to work on activities like interviews, video or engaging on social media.

“We're extremely excited to partner with UC Davis Athletics to help promote their teams, athletes, and coaches," says Brad Weitz, chief executive officer, HERO Sports. “UC Davis is working hard to make sure Aggie success stories across all sports

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like