Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
The National Basketball Association and Taco Bell have teamed up for their second boxed meal promotion during the NBA Playoffs and Finals.
The promotion features six packaged meals in an interactive, commemorative NBA box featuring players from all 20 NBA teams.
The Taco Bell NBA BIG Boxes will be available at 6,000 Taco Bell restaurants across the U.S through July 3.
Each box, three of which will feature the West Conference and three for the East Conference, includes a perforated circle so the accompanying cup (featuring artwork that makes it look like a hoop) can be popped in allowing visitors to take their best with their wrapper once they finish the meal. Friends can go head-to-head by connecting two boxes to create a full court.
Each box also features a QR code for a special mobile micro-site with exclusive content.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024