Surge Brands to Develop Retail Program for Cigarette Racing Team

Branded product line to include apparel, fragrance and more for high-end retail.

June 15, 2022

A Cigarette Racing Team boat.Surge Licensing

Surge Brands partners with Cigarette Racing Team to develop a refined global lifestyle retail program based on the high-powered luxury performance powerboat brand.

For more than 50 years, Cigarette Racing Team has specialized in custom-made, hand-crafted, high-performance powerboats. Cigarette Racing's reputation as the market's premier powerboat builder is part of offshore racing's history. 

As the appointed global licensing agent for Cigarette Racing Team, Surge Brands will develop a retail program focused on luxury and performance-based goods that best reflect the brand. Initial product categories will include apparel, accessories, swimwear, fragrance, watches, jewelry, eyewear, spirits and more.

"The Cigarette name evokes a jolt of energy to those who know or have experienced the thrill of an open-water high-speed ride," says Ari Freedman, vice president, Surge Brands. "There is simply no other boat brand that can come close to delivering the level of performance, sophistication,

attraction, and sex appeal of a Cigarette Racing boat. Cigarette Racing has built its reputation on building the finest high-performance powerboats in the world, and our new line of branded merchandise for this American offshore legend will represent the level of luxury and sophistication that fans of Cigarette know and love."

"We are launching our iconic brand into a new era," says Johnny Ruiz, chief operating officer, Cigarette Racing Team. "Through the development of a diversified line of products, we aim to reach a new wave of Cigarette enthusiasts. "We look forward to working with Ari and the Surge team to develop and deliver innovative, stylish, sleek and cutting-edge goods to our legions of fans around the world in the coming years."