Since 2012, IMG College Licensing has increased the number of retailers carrying Salukis merchandise by 84 percent.
NORTH AMERICA–Southern Illinois University has extended its partnership with IMG College Licensing, which will continue to manage the school’s trademark licensing program for five years.
Through the partnership, SIU will have continued to have access to IMG College’s brand protection, management and development services via a comprehensive trademark licensing program.
Since its appointment in 1985, IMG College Licensing has significantly increased product selection and retail distribution of Saluki merchandise, and since 2012, the number of retailers carrying SIU merchandise has increased 84 percent.
In addition, SIU’s top-selling products include t-shirts, fleece items, men’s fashion apparel and performance wear.
“IMG College Licensing has been a committed partner as we work to grow the SIU brand and deliver top-quality products to our passionate fan base,” says Mark Scally, deputy athletic director and chief financial officer, SIU. “We look forward to continuing to utilize IMG College Licensing’s expert staff and industry-leading program management tools to expand the SIU brand at retail across the state of Illinois and beyond.”
SIU is among four other institutions in the state of Illinois that are also represented by IMG College Licensing, including Eastern Illinois University, Northwestern University, Illinois State University and University of Illinois.