Rugby World Cup Teams with Aardman

Elite Sports Properties, which handles licensing for the 2015 Rugby World Cup, has teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep.

The retail program will feature a range of engaging, co-branded merchandise that will use the British icon to tell the story of the RWC.

Both Aardman and ESP are now lining up licensees interested in developing RWC2015-Shaun the Sheep merchandise.