Panini U.K. has been tapped to serve as the official stickers and trading cards licensee for the Premier League for the 2019/20 season.
The agreement extends to both physical and digital promotional product as well as retail.
“The coming together of Panini and the Premier League is wonderful news for the global collectables market,” says Peter Warsop, licensing director, Panini Group.
“Panini’s international reach of both retail and promotional collectables provide the perfect platform to grow the business.”
Panini U.K. is exhibiting at Brand Licensing Europe at stand N75.