Key product categories for Corinthian 1882 are planned to launch next year to coincide with next year’s FIFA World Cup.
As the football brand’s agent, The Point.1888 will aim to build a long-term program with “honorable, sustainable collaborations.” The initial merchandise collections will focus on building key categories and are scheduled to coincide with next year’s FIFA World Cup.
“We’re delighted to be working with Will and the team at The Point.1888,” says Jay Barrymore, chief executive officer, Corinthian. “They champion an innovative retail-oriented approach and truly understood the core values behind our brand–the Corinthian ideal of sportsmanship and fair play. They are hugely passionate about the ‘Beautiful Game’ and appreciate the unique commercial opportunity that Corinthian represents globally.”
Corinthian 1882 is football lifestyle brand built on the history, legacy and values of the Corinthian Football Club, which is credited with popularizing the game around
The Point.1888 will also showcase the new partnership at Brand Licensing Europe next week.
“The Corinthian brand story is one of the most beautiful you will ever discover,” says Will Stewart, managing director, The Point.1888. “The brand is steeped in phenomenal stories, amazing facts and has a stunning archive of assets. To be working with the team at Corinthian so far has been a pleasure and allows us to target the football fan inside all of us that believes in the love of the beautiful game.”
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