PGA Tour Swings into Korea
The PGA Tour has signed a long-term licensing agreement with HansaeMK to develop PGA Tour-branded golf apparel and accessories in Korea.
CAA Sports Licensing brokered the deal on behalf of the PGA Tour.
The initial product range is slated to be released in fall/winter 2019.
The agreement supports the PGA Tour’s efforts to widen its fan base in Asia, and HansaeMK plans to open 100 stores across Asia by 2020 that will carry PGA Tour-branded merchandise.
“We have found a first-class partner in HansaeMK and couldn’t be more excited about the long-term potential,” says Len Brown, chief legal officer and executive vice president, licensing, PGA Tour. “We look forward to growing this program with HansaeMK, and we’re excited for the launch this fall.”
“By utilizing HansaeMK’s expertise in design, manufacture and distribution, we can tap into the authenticity of the PGA Tour brand to create one of the most successful golf wear brands in Asia,” says Michael Kim, president and chief executive officer, HansaeMK. “We fully expect to have the same type of success with the PGA Tour as we have with the LPGA and NBA. We look forward to a successful partnership with the PGA Tour.”