Panini Announces Launch of 2024 Premier League Adrenalyn Xl Trading Cards

Panini has announced its Premier League Adrenalyn XL Official Trading Card Game is back for the 2023/24 season.

Benefitting from a full redesign, the collection features plenty of new card categories, new materials and more real autographs for collectors to chase. For fans of rare cards, new sub-sets have been created and product lines increased, featuring limited-edition cards. Many limited-edition cards feature printed and real autographs from both current players and Premier League legends. The Golden Baller cards have also been taken to a new level this season, with a new material and finish.

Premier League Adrenalyn XL 2024 trading card packets come with a QR code giving access to virtual cards for the online game. Collectors can download the free app, scan the code and play online.

The launch is supported by a heavyweight digital marketing campaign using new creative, featuring the “Goat of Swaps” and covering every touchpoint to reach kidults, parents and gifters.