The partnership will begin at the start of the upcoming football season, with custom Oakley shields and eyewear being available for all 32 league teams. The deal will also see Oakley become the NFL’s official licensed eyewear partner.
"The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums," says Benjamin Goss, global marketing director, Oakley. "We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm."
As part of the partnership, all NFL players will also have the option of wearing Oakley’s Prizm Clear shields during games. Prizm Clear has a slight color tint engineered to help optimize detail recognition in the football environment.
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