The NFLPA and OneTeam Partners have inked a multifaceted partnership with daily fantasy sports gaming platform Monkey Knife Fight.
The extensive deal includes a long-term licensing agreement, joint marketing commitment as well as significant player involvement in MKF activities.
“With this deal, we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport,” says DeMaurice Smith, executive director, NFLPA and board member, OneTeam Partners. “Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams, and we are thrilled with the opportunity to build onto that platform for fans across sports.”
The deal will also see NFLPA and OneTeam become strategic owners of a major fantasy sports company.
“Monkey Knife Fight has always distinguished itself from other gaming platforms by letting fans play contests that are focused on their favorite athletes,” says Bill Asher, founder and chief executive officer, Monkey Knife Fight. “Our relationship with the NFLPA will allow us to connect fans to players on a whole new level. We are looking forward to this landmark partnership.”
Monkey Knife Fight is also the official licensee of the NFLPA in daily fantasy sports.
“We grew up with fantasy sports, and the players have been looking for an opportunity like this,” says Deshaun Watson, All-Pro quarterback. “Daily fantasy sports, in particular, is a booming new business, and we’re excited to lock arms with one of the fastest growing fantasy sports companies in the country right now.”