The special edition of the Influencer Hot List from the NFLPA and its social media activation partner, Opendorse, evaluates the social media activity of NFL players and ranks the most influential player voices for brands as well as this season’s most engaging Twitter and Instagram posts. Through this annual list, the NFLPA provides its partners with valuable insights into how the power of social media activity can influence marketing campaigns.
This edition includes data measuring overall engagement, growth rate and consistent activity across Instagram, Twitter and Facebook this season from Jun. 1, 2020 – Jan.3, 2021.
Among the fastest growing and most consistently active are a diverse mix of names and positions including kicker Younghoe Koo, offensive tackle Trent Brown, linebacker Will Compton, tight ends Robert Tonyan Jr. and Darren Waller and seven defensive backs led by Taylor Rapp and Tyrann Mathieu.