A series of renewals and sub-licenses include deals with Nike, Adidas, The Northwest Company and Dallas Cowboys Merchandising.
Fanatics is the NFLPA’s largest licensee, serves as the organization’s exclusive partner for the apparel and hardlines categories.
In addition, the NFLPA and Fanatics have signed four new sublicensing agreements.
Among the companies that have renewed their agreements with NFLPA and Fanatics are Aminco, Dallas Cowboys Merchandising, Fathead, FBF Originals, Forever Collectibles, The Lang Companies, McFarlane Toys, MBI, Nike, The Northwest Company, Outerstuff, Photo File, Stahl’s, Team Spirit Store, Wild Sports and Wincraft.
The four new NFLPA/Fanatics sub-licensing agreements include Adidas for co-branded collegiate jerseys, t-shirts, fleece and headwear; Komar for children’s sleepwear; Party Animal for mini-figurines, cups and plug-in LED lights; and Strideline for socks.
“It’s been a great, collaborative partnership between Fanatics and the NFLPA to create a robust roster of partners to offer fans around the world the widest assortment of official player-centric products,” says Vicky Picca, senior vice president of business affairs, Fanatics. “It’s exciting to announce both the renewal of existing partners and new brands to the group, all of which will continue providing fans with new, unique offerings to express their fandom.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.