NFLPA, Fanatics Expand Licensing Partnership

NORTH AMERICA—The NFLPA, through its marketing and licensing arm NFL Players Inc., and sports e-tailer Fanatics have renewed more than 17 agreements that are sub-licensed through Fanatics, and added four addition sub-licenses. 

April 6, 2018

NFLPA, Fanatics Expand Licensing Partnership

A series of renewals and sub-licenses include deals with Nike, Adidas, The Northwest Company and Dallas Cowboys Merchandising.


Fanatics is the NFLPA’s largest licensee, serves as the organization’s exclusive partner for the apparel and hardlines categories.

In addition, the NFLPA and Fanatics have signed four new sublicensing agreements.

Among the companies that have renewed their agreements with NFLPA and Fanatics are Aminco, Dallas Cowboys Merchandising, Fathead, FBF Originals, Forever Collectibles, The Lang Companies, McFarlane Toys, MBI, Nike, The Northwest Company, Outerstuff, Photo File, Stahl’s, Team Spirit Store, Wild Sports and Wincraft.

The four new NFLPA/Fanatics sub-licensing agreements include Adidas for co-branded collegiate jerseys, t-shirts, fleece and headwear; Komar for children’s sleepwear; Party Animal for mini-figurines, cups and plug-in LED lights; and Strideline for socks. 


is an essential NFLPA partner,” says Steve Scebelo, vice president of licensing and business development, NFL Players, Inc. “Both of us share a vision to expand the assortment of NFL player merchandise available to all fans. We are pleased to have the majority of our long-time licensed partners renewing their commitments, and welcome first-time sub-licensees joining the NFLPA program under Fanatics’ exclusive license.” 

“It’s been a great, collaborative partnership between Fanatics and the NFLPA to create a robust roster of partners to offer fans around the world the widest assortment of official player-centric products,” says Vicky Picca, senior vice president of business affairs, Fanatics. “It’s exciting to announce both the renewal of existing partners and new brands to the group, all of which will continue providing fans with new, unique offerings to express their fandom.”

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