NFLPA Debuts College Football Media Brand

NORTH AMERICA–The NFL Players Association, in partnership with its collegiate licensing agency The Brandr Group and its production and content arm ACE Media, has launched CampusLore, a digital media brand featuring storytelling and analysis of college football.

April 6, 2018

NFLPA Debuts College Football Media Brand

CampusLore will feature short- and long-form videos featuring exclusive interviews, weekly college football shows, in-depth analysis and more.

NORTH AMERICA–The NFL Players Association, in partnership with its collegiate licensing agency The Brandr Group and its production and content arm ACE Media, has launched CampusLore, a digital media brand featuring storytelling and analysis of college football.

The new brand, which launches today, will aim to connect college football fans with their favorite former players in a variety of ways, and will feature hundreds of videos on Twitter, Instagram, Facebook and YouTube, as well as at CampusLore.com, that showcase NFL players’ untold stories and memories, analysis and behind-the-scenes insights.

Additional CampusLore content will include: exclusive interviews with NFL rookies like Deshaun Watson, Leonard Fournette, O.J. Howard and Mitchell Trubisky, among others; coverage around top college football programs including Alabama, Clemson, Tennessee, Oklahoma, Michigan and Texas, among others; a weekly college football show featuring appearances by NFL players from top NCAA programs; weekly

insights, game picks and opinions from NFL players; and long-form profiles on NFL players including A.J. McCarron (Alabama Crimson Tide/Cincinnati Bengals), Vince Young (Texas Longhorns/former Tennessee Titan) and others.

“CampusLore is the next extension of crystallizing collegiate careers and appeal,” says Ahmad Nassar, president, NFL Players Inc., the licensing arm of the NFLPA. “NFL players are the best storytellers of information about the college game. All NFL players starred in college, so CampusLore ideally provides our entire membership with unique opportunities.”

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