NFL Extends with Panini

Sports and entertainment collectibles company Panini America has signed a long-term agreement with the National Football League and the National Football League Players Association. The deal grants Panini domestic and international trading card and sticker rights for up to 18 releases annually.

The new agreement takes effect immediately and will be incorporated into Panini’s upcoming June release, 2012 Prestige Football. This series will be the first of the season and will include the first licensed NFL rookie cards for several anticipated draft picks.

"The NFLPA is pleased to extend our partnership with Panini, a proven industry leader and innovator of NFL player trading cards. Panini football products continue to be highly pursued by hobby enthusiasts and novice collectors alike," says Keith Gordon, president of NFL Players, the marketing and licensing subsidiary of the NFLPA. "We, along with our players, look forward to Panini's ongoing product development, hobby enrichment programs and support of our marquee events including the NFLPA Rookie Debut and Rookie Premiere."