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The National Basketball Association honored two licensees for the first time as part of its annual Retail Summit Awards.Majestic Athletic was named the first apparel licensee of the year for the "Notorious," "Swagger," and "Here's
April 6, 2018
The National Basketball Association honored two licensees for the first time as part of its annual Retail Summit Awards.
Majestic Athletic was named the first apparel licensee of the year for the "Notorious," "Swagger," and "Here's to a Big Season" T-shirt programs.
Wincraft was recognized as the first non-apparel licensee of the year. An NBA licensee for more than 30 years, Wincraft offers more than 3,600 NBA products, which are manufactured in the U.S.
The NBA also named the Utah Jazz Team "Retailer of the Year." This will mark the first time the Jazz won the annual honor, which has been awarded since 2002 to recognize the accomplishments of team merchandise sales and operations.
"The Jazz demonstrated that opening a new team store and launching a new uniform simultaneously provides a successful way to increase business and engage fans," says Brian Keegan, vice president of retail marketing and development for the NBA.
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