NASCAR Scores Official Outdoor Licensee

The first range of NASCAR and team-licensed merchandise are now available online.

NASCAR Team Properties has tapped Yeti to serve as the official outdoor partner for both the NASCAR brand and the NASCAR racing teams.

Under the terms of the multi-year agreement, Yeti will develop a variety of NASCAR and team-licensed merchandise–including drinkware, coolers and soft-sided coolers.

“Yeti is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” says Steve Phelps, executive vice president and chief global sales and marketing officer, NASCAR. “There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year.”

Additionally, Yeti will join the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 55 official NASCAR partners. The business-to-business environment aims to offer opportunities for many Fortune 500 companies to work together to address specific corporate needs.

“Yei is honored to officially be a part of the NASCAR family,” says Matt Reintjes, chief executive officer, Yeti. “We’re proud to be associated with the many influential brands that partner with NASCAR. From the drivers and teams, to the fans and fellow sponsors, the sport is built around passion, and because of that common ground we feel that this partnership is an ideal fit for our brand.”

Yeti’s first licensed NASCAR collection is now available online at Yeti.com and YetiCustomShop.com.