The first range of NASCAR and team-licensed merchandise are now available online.
Under the terms of the multi-year agreement, Yeti will develop a variety of NASCAR and team-licensed merchandise–including drinkware, coolers and soft-sided coolers.
“Yeti is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” says Steve Phelps, executive vice president and chief global sales and marketing officer, NASCAR. “There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the Official level this year.”
Additionally, Yeti will join the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 55 official NASCAR partners. The business-to-business environment aims to offer opportunities for many Fortune 500 companies to work together to address specific corporate needs.
“Yei is honored to officially be a part of the NASCAR
Yeti’s first licensed NASCAR collection is now available online at Yeti.com and YetiCustomShop.com.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.