MLB, Fender Expand Partnership | License Global

MLB, Fender Expand Partnership

Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.

The partnership launched in 2013 with the limited edition MLB All-Star Game Stratocaster guitars. The new line of Fender Stratocaster guitars will feature official team logos alongside custom-designed landmark imagery unique to each team, as well as an MLB logo on the neck plate.

The initial group of teams in the range include the Arizona Diamondbacks, Boston Red Sox, Chicago Cubs, Detroit Tigers, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Milwaukee Brewers, New York Mets, New York Yankees, Philadelphia Phillies, St. Louis Cardinals and the San Francisco Giants. Also available will be a Minnesota Twins All-Star Game guitar that features unique Minnesota imagery in honor of the team hosting the 2014 Midsummer Classic.

The new MLB Fender line will debut in the U.S. March 31 exclusively on the Fender and MLB websites as well as in team shops at select ballparks.

“Fender and Major League Baseball are all-American originals,” says Justin Norvell, vice president, marketing, Fender. “Through this relationship, we’re excited to ‘team up’ to provide one-of-a-kind collectibles for musicians and baseball fans alike. The connections are intrinsic–baseball bats and guitars are both made from maple and ash, and tons of ballplayers are guitar players. We’ve had more casual or informal connections with players and teams for years, so this further solidifies a relationship we’ve long valued and enjoyed.”