The five-year extension will kick-off with a new line of blankets, throws and more.
NORTH AMERICA–Major League Baseball has renewed its multi-year licensing agreement with U.S. textile manufacturer The Northwest Company for exclusive goods under the MLB brand.
The renewed agreement will expire in 2023 and will see The Northwest Company manufacture and distribute MLB-themed throws, blankets and bedding. The Northwest company will also distribute home, beach and bath products under nonexclusive rights as well as backpacks and various bags with exclusivity based on distribution.
The collection will also feature all 30 MLB teams and will be sold in major and independent retailers nationwide and online at TheNorthwest.com.