Manchester City Selects North America Rep

Fermata Partners will be soccer team Manchester City’s licensing agency for North America.

The agreement will see Fermata Partners cultivate the club’s consumer products business in North America through the establishment of partnerships with key manufacturers and retailers. 

Manchester City has become one of the best-known and most successful football clubs in the world, enjoying significant success the past five seasons. During that time, Manchester City has won two Premier League titles (2011-12 and 2013-14), an FA Cup Trophy (2010-11), and a League Cup (2013-14) and has become a regular participant in the UEFA Champions League.

“As Manchester City’s profile grows across North America, we are delighted to be working with Fermata Partners to ensure that our growing fan base can access high quality Manchester City merchandise across the region,” says Serena Gosling, director, retail and licensing, City Football Marketing. “We have been regular visitors to North America in the past few years, including our first team’s post-season Tour of Canada and the U.S., and we have been seeing high demand for Manchester City products, which we are confident Fermata will help us to meet.”

Fermata expects to have several license agreements finalized in short order, with initial deliveries of product hitting retail to coincide with the start of the 2015-16 Premier League season in August. 

“The Manchester City brand continues to grow around the world, and especially in North America,” says Kit Walsh, founding partner, Fermata Partners. “It will be a great honor for us to work alongside the Club to develop opportunities to meet the emerging consumer demand.”