Logo Brands Expands NFL Partnership

The new agreement between the two companies starts April 2021.

December 15, 2020

The National Football League and Logo Brands signed a multi-year agreement granting the rights to manufacture, produce and distribute stadium blankets, throws and pillows representing all NFL teams.

The agreement starts on April 1, 2021.

"In the hardlines category of sports licensing, this is one of the largest and most important categories to retail,” says Jason Potts, vice president, business development, Logo Brands. “I want to thank the NFL for partnering with Logo Brands, and I am confident that we will innovate, refresh and most importantly grow this category.”

“Logo Brands has had the determination and foundation for a strong business model since they first presented to the NFL,” says Jennifer Gray, director, licensing, NFL. “It's exciting to watch as they expand their rights in the sports licensed space. While the home category has been a strong business for us, we believe there is much more we can do in today's marketplace.”

Logo Brands has national product distribution through Walmart,

Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, and more, as well as Fanatics and the

Logo Brands

e-commerce site. The company's distribution reach is slated to expand to accommodate the NFL product.