The new agreement between the two companies starts April 2021.

License Global

December 15, 2020

1 Min Read
Logo Brands Expands NFL Partnership.png

The National Football League and Logo Brands signed a multi-year agreement granting the rights to manufacture, produce and distribute stadium blankets, throws and pillows representing all NFL teams.  

The agreement starts on April 1, 2021.

"In the hardlines category of sports licensing, this is one of the largest and most important categories to retail,” says Jason Potts, vice president, business development, Logo Brands. “I want to thank the NFL for partnering with Logo Brands, and I am confident that we will innovate, refresh and most importantly grow this category.”

“Logo Brands has had the determination and foundation for a strong business model since they first presented to the NFL,” says Jennifer Gray, director, licensing, NFL. “It's exciting to watch as they expand their rights in the sports licensed space. While the home category has been a strong business for us, we believe there is much more we can do in today's marketplace.”

Logo Brands has national product distribution through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, and more, as well as Fanatics and the Logo Brands e-commerce site. The company's distribution reach is slated to expand to accommodate the NFL product.

Read more about:

Logo BrandsNFL

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like