Fermata will work with North American manufacturers and retailers to distribute Liverpool FC licensed consumer products throughout the U.S. and Canada, as well as pursue new licensing deals for the sports franchise.
“The success of our U.S. pre-season tour in 2014, where we played in front of over 200,000 fans in five cities, demonstrated the strength and popularity of LFC and soccer in general in North America," says
Fermata is currently seeking new partners across a range of categories including additional apparel and hard goods.
“We are extremely excited and honored to have the privilege of representing Liverpool, one of the truly great global sport brands,” says Kit Walsh, founding partner, Fermata Partners. “We know there already exists a very strong base of Liverpool supporters in North America, and we see it as our responsibility now to build a platform that will allow current and future supporters much greater access to LFC product in this marketplace.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.