The long-term deal, which marks the first time Letv will have MLS rights, will see at least two MLS regular season matches streamed live across its online services each week, as well as the AT&T MLS All-Star Game, at least two matches from the newly created Decision Day, all MLS Cup Playoff games and the MLS Cup.
In addition, Letv will carry highlights, player features and other MLS content across its digital Letv Sports platforms.
“We are excited to add Letv, an innovative leader in digital video, to our growing list of global media partners,” says Gary Stevenson, president and managing director, MLS Business Ventures. “China is a priority market for our international strategy and Letv’s commitment to bring MLS games to viewers is a significant step in increasing the relevance and popularity of the league worldwide.”
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