The Ladies Professional Golf Association has selected licensing agency The Brand Liaison to lead LPGA licensing in the U.S.
The Brand Liaison will focus on expanding the LPGA brand and the newly designed LPGA-USGA Girl’s Golf brand into a variety of consumer products focused on the expanding female athletic market including apparel, accessories (both golf and non-golf) and other products for both on-course and aspirational lifestyle.
“The LPGA brand is in a strong position globally, which will help us develop new opportunities in the licensing world with the expertise of The Brand Liaison,” says Kelly Hyne, vice president, strategic partnerships, LPGA. “They have demonstrated experience in developing unique programs on behalf of their clients and we look forward to a fruitful partnership.”
LPGA licensing will make its official debut at Licensing Expo in Las Vegas, Nev., this week.
“We have an entire division of our company dedicated to sports licensing with a special focus on golf so we are delighted to be working with the LPGA,” says Steven Heller, president, The Brand Liaison. “We know there is significant opportunity here to further develop the LPGA as a lifestyle brand for both golfers and non-golfers alike.”