Kodak and retailer Forever 21 have joined forces for a new fall line of apparel inspired by Kodak’s logos, designs and brand history.
Hybrid Apparel, a Kodak licensee, produced the line.
The new fashion range draws on the colors of the original Kodak branding from the '90s as well as Kodak’s history as a NASCAR team sponsor. The line offers more than 26 pieces including women’s t-shirts, crop tops, jackets and loungewear; while the men’s line includes tees, polos, pullovers and jerseys across men’s, women’s and juniors’ sizes.
“Kodak has always been synonymous with our life’s best memories, including past, present and even future aspirations,” says Bonnie Segall, executive vice president, new business development, Hybrid. “We were able to capture this by leveraging the current streetwear trend and creating a new ‘Kodak Moment’ for a new generation of enthusiasts.”
The Kodak x Forever 21 collection is available now at Forever 21 stores around the globe as well as online at Forever21.com.